Timeline
In 2015, Art.com again expanded its wide selection of unique product offerings to include art on wood, which highlights the beauty of natural wood grain beneath a range of favorite art prints, and art on metal, art printed on reflective aluminum for a lustrous, modern look. Both new product types offer unconventional takes on classic and contemporary works of art.
Furthering its commitment to supporting art education and inspiring the artists of tomorrow, Art.com continued its Art Sparks Learning campaign in 2015. Since it’s inception in 2012, Art Sparks Learning has donated hundreds of pieces of art to schools in both the U.S and U.K.
Arnaud Collin joined the Art.com family of brands as General Manager of leading photography-hosting and e-commerce website Zenfolio. The former eBay executive and photo-industry leader will expand the brand into additional international markets while continuing Zenfolio’s strong track record of success in product innovation, marketing, and business operations.
Art.com now gives customers a new, color-focused way to find art they love for their home. By combining the basic principles of color theory with our latest interactive tools, the Art.com community can now find art that works for their wall color, color schemes and more.
In October, Art.com Labs launched an exploratory product, a digital art-viewing device called Klio™. Art enthusiasts can now experience the wonder of digital art at home, something that was previously only enjoyed online or as art installations in galleries. Each device includes more than 300 pieces of digital art from artists around the world and can be controlled via the Klio™ App.
Another exciting new service by Art.com, Frame Your Art allows customers to frame the art and photos they already own easily through the mail. With free shipping both ways, world-class fast service, and a simple, affordable pricing model, custom-framing art prints, unstretched canvas, and photos is now more hassle-free than ever.
Art.com introduced Framed Print Mounts . This product type is mounted to add dimension, framed for a modern look, and finished with a laminate overlay that both protects the integrity of the print and eliminates the need for glass or acrylic glazing.
Art.com also launched Home Accessories , a broad yet carefully curated assortment of home décor items that complement art of various styles. From decorative lamps and vases to area rugs, the site now provides customers with a complete decorating experience.
The Advertising Research Foundation's 2014 David Ogilvy Awards named Art.com a Gold Winner twice, for its TV spots titled "Redecorate" and "Moving In." After deploying a range of research methods used to target the commercials to high-probability buyers, Art.com was recognized for its outstanding application of research in advertising.
Art.com launched a redesigned version of its highly acclaimed art discovery app, artCircles™ for iPad . Now loaded with community and social features that allow users to follow friends and share the art they love, the app offers endless ways to experience and discover art.
Zenfolio, Art.com Inc.'s photo-hosting division, launched Photographer Central , the online directory of professional photographers available for hire. The site allows anyone to quickly find and compare photographers of various genres and styles based on rates, locale and portfolio samples.
New, exclusive product SwitchArt® Magnetic Frames and Prints launched officially in fall of 2014. With SwitchArt®, customers can update their art within the same frame easily and quickly. It’s a bright solution for the art or photo lover who wants an ever-evolving space at an affordable price.
Art.com premiered two new TV spots titled "Redecorate" and "Moving In." The immersive commercials worked to build Art.com's brand awareness on a national level.
Art.com Labs was born. By pushing creative boundaries and forging the way for digital innovation, this team of technology pioneers is inventing new and imaginative ways to experience art.
Metal Prints made its debut as the newest product type offered by Art.com. These ready-to-hang images come to life with vibrant color and amazing depth.
Art.com opened the doors to its first-ever pop-up stores in both New York and San Francisco. The bricks 'n clicks retail experiences provided art lovers with dynamic physical spaces for engaging with Art.com's curated collections offline.
Furthering its commitment to art education and philanthropy, Art.com expanded its Art Sparks Learning campaign that inspires today's youth to become the artists of tomorrow. Twelve schools across the US and UK were given more than 300 artworks of their choice while three of those lucky schools were awarded the grand prize of $1,000 in art supplies.
Art.com announced its interactive Community feature , which allows users to discover, collect and share the art they love through live social feeds. Personal curation and following friends now define the art e-tailer's ever-expanding, dynamic user experience.
In continuation of its initiative for international expansion, Art.com launched Art.fr , one of three localized sites designed to provide customers from around the world with easy access to art. Given the success of Art.com's localized AllPosters site, and the many French customers who were purchasing art from eu.Art.com, launching a French site was a natural next step for the Art.com brand.
Art.com's Geoffroy Martin was named "2013 Most Admired CEO" by San Francisco Business Times. Recognized in the "Emerging Growth" category for his exceptional achievements and leadership style, Martin leads a family of brands, with more than 17 million customers total.
Poster Revolution and Zenfolio are acquired, expanding the Art.com Inc. family of brands.
Art.com creates the highly acclaimed artCircles app for iPad to let people explore art through hand-curated collections. Apple selects artCircles as App of the Week on May 10, prompting 125,000 new downloads within one week. Art.com also launches the Photos to Art app for iPhone, the first-ever app of its kind that lets users turn Instagram snapshots into art directly from their phones.
Art.com launches a radically new website filled with original content and tools. Get Inspired helps shoppers find art that fits their style, meet guides to great art and take a closer look at art through inspirational stories.
Art.com brings the new brand to life through its very first test advertising campaign in limited markets. Entitled “We Are Art,” the 30-second TV spot is supported by print and digital advertising, social media and an influential blogger network.
The Art.com Museum Program oversees the installation and launch of a fleet of brand new, in-store kiosks for all museum partners and supplies prints for 15 temporary exhibitions.
Art.com continues powering Pottery Barn Photos and the Condé Nast Store while developing new retail partnerships JCP and Target.
From Basquiat to Van Gogh, maps to wall murals, the Art.com collection now contains more than 1 million images.
Art.com launches two innovative Visual Art Search tools making it easier than ever for customers to find and buy the perfect piece of art. The company also goes mobile with artMatchTM for the iPhone. The first application of its kind, artMatchTM allows users to snap a picture of a work of art and find an exact match or similar art for sale on Art.com.
Art.com becomes the provider of high quality prints and framing services to the world's most well respected museums, including the British Museum, Museum of Modern Art in New York, The Whitney Museum, the San Francisco MOMA and The de Young Museum, among others.
Art.com introduces the Photos {to} Art premium service, offering customers the ability to transform their personal photos into customized works of art printed on canvas, wood or acrylic.
AllPosters.com introduces the exclusive Archie Comics collection, commemorating the 70th anniversary of one of the longest-running and most successful brands in the comic industry.
Art.com launches The Saturday Evening Post wall art collection featuring premium quality reproductions of hundreds of classic cover illustrations from 20th century American painter and illustrator Norman Rockwell.
AllPosters launches 17 new country-specific websites, bringing the total to 25 country-specific websites across five continents. The new country sites include: Argentina, Australia, Austria, Belgium, Brazil, Canada, Czech Republic, Denmark, Finland, Ireland, Mexico, Norway, Poland, Portugal, Sweden, Switzerland and Turkey.
AllPosters and art.com launch Facebook fan pages and within several months the total fans exceed 250,000 for AllPosters and 125,000 for art.com. Art.com also hosts its first America's Next Master Artist competition on Facebook and two winners are selected from thousands of entries.
The total number of images available on Art.com and AllPosters exceeds 850,000.
Art.com launches art on acrylic.
AllPosters.com launches a Dutch site, www.AllPosters.nl, becoming the 6th European-specific website for the AllPosters brand
AllPosters.com and art.com add gallery-framed prints to assortment.
Finding the perfect poster or print gets easier with the launch of a new search tool on art.com, allowing products to be filtered by art style, subject, product type, color, size, and price range
The Room View Showcase feature is added to AllPosters.com, allowing customers to visualize framed products in virtual rooms
Total Art.com Inc. customers served exceeds 8 million in over 120 countries worldwide in six languages.
Artist Rising participating artists and photographers exceed 35,000.
AllPosters.com and art.com add wall murals, wall decals, and framed canvases to assortment.
Number of employees: 500+
The company's third sub-brand, Artist Rising is launched. Its goal is to promote and showcase original fine art from emerging and established artists and photographers from around the world and connect them to art enthusiasts.
Company launches a multi-lingual call center and custom-framing operation in Venray, Holland.
Art.com ranks as a Hot 100 Best Retail Web Site by Internet Retailer.
AllPosters.com launches its first catalog in the UK.
AllPosters.com adds ready-made frames to its assortment.
AllPosters.com and its art.com subsidiary merge, creating a single entity named Art.com Inc.
International expansion continues with the launch of www.art.co.uk (United Kingdom) and www.allposters.co.jp (Japan).
Art.com Inc. launches a distribution operation in Venray, Holland.
Art.com adds original art to its assortment.
The company launches a Business & Trade Program on both sub-brands to cater to the wall décor needs of business customers.
Number of employees: 400+
AllPosters.com acquires art.com as a subsidiary and welcomes three new board members; Dan Marriott, Joshua Chodniewicz, the former CEO of art.com, and Alan Spoon, a partner from Polaris Ventures, leading investor in art.com.
International expansion accelerates through the acquisition of a German site, www.poster.de and the launch of European sites in:
www.allposters.co.uk (England)
www.allposters.de (Germany)
www.allposters.it (Italy)
www.allposters.es (Spain)
Ohio facility expands beyond manufacturing into distribution.
First art.com catalog launches.
Art.com adds tapestries to its assortment.
AllPosters.com opens a manufacturing facility in Ohio.
AllPosters.com launches its first international domain, www.allposters.fr (France).
AllPosters.com launches its first catalog in the U.S.
AllPosters.com offers canvas transfer services for the first time.
AllPosters.com welcomes an investment from top-tier firm Benchmark Capital. Bob Kagle, partner at Benchmark, joins the board of directors.
Number of Employees: 150+
AllPosters.com begins to build out its leadership team and moves into a larger facility, its 3rd move in as many years to support growth. Meanwhile its main competitor, AllWall.com, acquires the art.com domain from Getty Images and reincorporates as art.com.
The company adds custom framing for posters and prints.
Number of Employees: 23
AllPosters.com moves into its first real (and really small) office in Emeryville, CA. The "warehouse" is in the office.
AllPosters.com is founded by Michael Heinstein and Brandon Carr with a modest capital investment from the founders and a sympathetic relative. Operating from a small room near Berkeley, CA, the two founders set a goal to build the world's largest online offering of posters and prints. The company that would be its largest competitor, AllWall.com, already has a 2 year head start.
Number of Employees: 2